Project general facts Emaar Hospitality Group extends its portfolio of luxury with its new Alive and Inspired brand: VIDA Hotels and Resorts. An exclusive hub where a new generation of affluence and influence come to stay, play and connect. VIDA Hotels and Resorts cater for the extra special amongst us. They’re different in so many ways. Neutral colours create fresh and eclectic interiors that provide a chic ambience for those who seek contemporary luxury, timeless beauty. Offering the technology, services, environments and facilities that its guests need to optimise their lives. Here, the extras are extras, not basics. It is fun, a playground – a reason to indulge and invent, to feel and adore. VIDA, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality. Challenging conventional industry norms, VIDA brings inspiring simplicity, sophisticated energy and intuitive style to become the last word in understated cool.   Challenging conventional industry norms, VIDA brings inspiring simplicity, sophisticated energy and intuitive style to become the last word in understated cool. Finishing and materials Modern finishing with high quality materials. Kitchen and appliances Kitchen is equipped with appliances. Furnishing Fully furnished apartments. Location description and benefits As the name suggests, Downtown Dubai is the centre of Dubai, constantly evolving at a fast pace. Home to many landmarks and world-famous attractions, including Burj Khalifa, the Dubai Mall and Dancing Fountains, the area is a hub of activities. The prime location keeps Downtown busy throughout the year. Constantly attracting tourists, there’re always some new things to do in Downtown Dubai. The area is best known for offering a luxurious lifestyle. It used to be a vertical community, but many villas have also been added to the real estate market. As per Bayut’s 2020 Rental Market Report, it is the second most popular area offering luxury apartments for rent after Dubai Marina. Downtown is well connected to other key commercial and residential areas in the city. Strategically located along Sheikh Zayed Road, E11, across Al Wasl and bordering Business Bay, it is a pretty active and bustling neighbourhood. Downtown is one of Dubai’s best areas for non-drivers and frequent travellers. Many amenities, including upscale hotels, chic leisure points and massive shopping centres, make Downtown Dubai a sought-after address and “the centre of now.”